{
  "schema": "agent-site/1.0",
  "name": "Faithfully Made Webs",
  "tagline": "Design & Development",
  "description": "Custom website design, website development and local SEO for small businesses and trades (roofing, landscaping, concrete, epoxy flooring, home services).",
  "updated": "2026-11-02",
  "contact": {
    "phone": "(555) 304-7721",
    "email": "hello@faithfullymadewebs.com",
    "hours": "Monday-Friday, 8am-6pm",
    "note": "Phone and email are placeholders until the business details are final."
  },
  "services": [
    {
      "id": "custom-design",
      "name": "Custom website design",
      "summary": "A site designed around the business and built from scratch."
    },
    {
      "id": "redesign",
      "name": "Website redesign",
      "summary": "Turn an outdated or slow site into a modern one, keeping what already ranks."
    },
    {
      "id": "local-seo",
      "name": "Local SEO & keywords",
      "summary": "Keyword plan for services and towns, placed in titles, headings and copy, plus schema markup."
    },
    {
      "id": "google-business-profile",
      "name": "Google Business Profile",
      "summary": "Set up or tune the profile in the client's name."
    },
    {
      "id": "lead-capture",
      "name": "Lead capture",
      "summary": "Estimate forms with photo upload, tap-to-call and lead source tracking."
    },
    {
      "id": "hosting-care",
      "name": "Hosting & care plans",
      "summary": "Secure hosting with updates, backups and monitoring."
    }
  ],
  "packages": [
    {
      "name": "Essential",
      "fits": "New businesses that need a professional first website.",
      "includes": [
        "Up to 5 custom-designed pages",
        "Mobile-first, speed-optimized build",
        "Contact form to your email",
        "Basic on-page SEO",
        "SSL and launch on your domain"
      ]
    },
    {
      "name": "Professional",
      "highlight": "Most chosen",
      "fits": "Established trades ready to win more local jobs.",
      "includes": [
        "Everything in Essential",
        "Up to 10 pages, with service and city pages",
        "Full local SEO keyword plan and schema",
        "Estimate form with photo upload",
        "Google Business Profile setup",
        "Analytics and lead tracking"
      ]
    },
    {
      "name": "Partnership",
      "fits": "Businesses that want their website to keep growing.",
      "includes": [
        "Everything in Professional",
        "Monthly care plan: updates, backups, security",
        "Ongoing SEO and new content",
        "Monthly lead source report",
        "Priority support"
      ]
    }
  ],
  "pricing": "No public prices. Every project is quoted in writing after a free consultation.",
  "process": [
    {
      "step": "Discover",
      "when": "Week 1"
    },
    {
      "step": "Plan",
      "when": "Weeks 1-2"
    },
    {
      "step": "Design & build",
      "when": "Weeks 2-4"
    },
    {
      "step": "Launch & grow",
      "when": "Weeks 4-5"
    }
  ],
  "sections": [
    {
      "id": "top",
      "name": "Hero"
    },
    {
      "id": "what",
      "name": "What I do"
    },
    {
      "id": "work",
      "name": "Sample work (concept projects, not real clients)"
    },
    {
      "id": "services",
      "name": "Services"
    },
    {
      "id": "packages",
      "name": "Packages"
    },
    {
      "id": "process",
      "name": "Process"
    },
    {
      "id": "about",
      "name": "About me"
    },
    {
      "id": "faq",
      "name": "FAQ"
    },
    {
      "id": "contact",
      "name": "Contact and inquiry form"
    }
  ],
  "sampleWork": {
    "label": "Concept projects",
    "note": "Working concept websites that open full screen (desktop and phone views). Not real businesses; their phone numbers are fictional (555-010-xxxx) and their forms send nothing. Never present them as clients or results.",
    "projects": [
      {
        "name": "Summit Shield Roofing",
        "features": [
          "Storm damage guide (hail, wind, leak tabs)",
          "Estimate form with photo upload",
          "Tap-to-call bar on phones"
        ]
      },
      {
        "name": "Greenline Landscapes",
        "features": [
          "Before and after slider",
          "Service area pages",
          "Care plan sign-up"
        ]
      },
      {
        "name": "Glossworks Epoxy Floors",
        "features": [
          "Finish and color picker",
          "Filterable project gallery",
          "Three-step quote request"
        ]
      }
    ]
  },
  "forms": [
    {
      "id": "inquiryForm",
      "name": "inquiry",
      "section": "#contact",
      "purpose": "Request a consultation or quote.",
      "fields": [
        {
          "name": "fullName",
          "type": "text",
          "required": true,
          "rule": "At least 2 characters."
        },
        {
          "name": "email",
          "type": "email",
          "required": true,
          "rule": "A valid email address."
        },
        {
          "name": "phone",
          "type": "tel",
          "required": false,
          "rule": "If given, 10-15 digits including area code."
        },
        {
          "name": "businessName",
          "type": "text",
          "required": true,
          "rule": "At least 2 characters."
        },
        {
          "name": "service",
          "type": "select",
          "required": true,
          "options": [
            "Custom website design",
            "Website redesign",
            "Local SEO & keywords",
            "Google Business Profile",
            "Lead capture",
            "Hosting & care plans",
            "Not sure yet"
          ]
        },
        {
          "name": "currentWebsite",
          "type": "text",
          "required": false,
          "rule": "If given, a domain or URL such as yourbusiness.com."
        },
        {
          "name": "timeline",
          "type": "radio",
          "required": true,
          "options": [
            "As soon as possible",
            "Within 1–3 months",
            "Just exploring"
          ]
        },
        {
          "name": "details",
          "type": "textarea",
          "required": true,
          "rule": "20 to 3000 characters."
        },
        {
          "name": "consent",
          "type": "checkbox",
          "required": true,
          "value": "yes",
          "rule": "Must be checked; links to the privacy policy."
        },
        {
          "name": "faxNumber",
          "type": "hidden-trap",
          "required": false,
          "rule": "Spam trap. Always leave empty, or the inquiry is discarded."
        }
      ],
      "submit": "Send my inquiry",
      "storage": {
        "live": "POST to the CRM's /api/inquiry (CRM_INQUIRY_URL in the page script, e.g. https://crm.<main-domain>/api/inquiry) as JSON with these field names. Each inquiry becomes a high-priority task for Daniel (add_deal source=Inbound, answer within 1 hour) and a notice in Sir's CRM inbox; it is never a deal by itself.",
        "limits": "5 sends per visitor per 10 minutes; one open task per email; 40 open website inquiries at most; Do Not Contact addresses are ignored; a filled faxNumber is thanked and discarded.",
        "preview": "In the private claude.ai preview (no CRM address set), inquiries save to the page database, collection \"inquiries\" (status new | contacted | quoted | won | closed), readable only by the owner and team.",
        "fallback": "If neither is reachable, the visitor is shown their message with a copy button and the business email."
      }
    }
  ],
  "rules": [
    "Do not invent reviews, client results or years of experience.",
    "Sample work is concept projects only.",
    "Never promise Google rankings."
  ],
  "links": {
    "llms": "llms.txt",
    "privacy": "Privacy policy dialog (footer)",
    "terms": "Terms of service dialog (footer)"
  },
  "brand": {
    "logo": "Double ring (forest green outer, gold inner) around a serif FM monogram, beside an italic serif 'Faithfully' over spaced capitals 'MADE WEBS'.",
    "colors": {
      "forestGreen": "#1F4D3A",
      "gold": "#B08D57",
      "bronze": "#7A5C2E"
    },
    "fonts": [
      "Playfair Display",
      "Inter"
    ],
    "themes": [
      "light (ivory, default)",
      "dark (charcoal)"
    ],
    "note": "Forest green is the accent (logo, main buttons); pages are neutral ivory or charcoal with gold."
  },
  "heroDemo": "The hero laptop and phone loop a short demo of the three concept sites, opening with the logo. 'Pause animations' in the footer stops it."
}